Why Sales Marketing Matter to Recruiters

Why Sales Marketing Matter to Recruiters Hiring ‘capable, self-motivated’ employees is usually a top priority for growing companies, yet general recruitment practices have evolved little in the age of the social internet. This is the first instalment of a 3 part series that will examine the major trends that are shaping the future of successful hiring practice. Sales and marketing departments are constantly evolving, using the web’s potential to better engage and gather data on customers, and the results to boost conversion. There’s a greater focus on branding, constant engagement and communication as opposed to a quick sell, and these tactics are working their way into the recruitment sphere. At its core recruitment is sales, but perhaps harder! Recruiters have to sell twice; once to sell the candidate to the hiring manager and again to sell the company and position to the candidate. HR departments are under increasing pressure to engage the, oft-discussed, passive candidate, with an influx of marketing principles helping examine and improve how potential applicants perceive their brand. Control of the process is shifting, with top candidates no longer simply lining up, eager to hear if employers have decided to deign interest on them the battle for talent is now such that companies are focusing on the quality, and even the enjoyability, of the candidate experience. Recruiters have noticed, and even compete for the increasingly coveted ‘Candidate Experience Awards’. Treating candidates as customers: Companies are beginning to look at recruitment as more relationship building and are approaching candidates as they would customers. Here, content is king good careers sites have become crucial to hiring success accounting for 30% of hires in 2012. More company hires originate from direct applications to company websites than through job boards   and yet a very small fraction of resources is dedicated to driving this inbound traffic through effective careers pages (spending on brand and website average at 2% of HR budgets and 1/10th of spending on job-boards or referrals). Crucial to the process is engagement, motivating candidates to commit. Not only is career page content important here, but the myriad guises of the application process is ready for disruption. Gamification is becoming popular here. While it might seem unconventional, research shows that gamification can lead to a 100% to 150% pickup in engagement metrics including unique views, page views, community activities, and time on site. Gamification is, in essence, a great tool to measure and reward progress, helping generate a unique candidate experience and improving retention, according to the 2010 Harvard Business Review. Success is by no means guaranteed. Marriot’s ‘My Marriot Hotel’ Facebook game, designed to recruit employees for the company’s management program, generated little buzz. It can be an effective filtering tool though. Easyjet had 27,000 participants to their realistic work simulation. Only 7,000 applied, but they found that the candidate suitability was up 40%. The game offers genuine insights into roles at the airline and this transparency clearly helped to attract the ‘right’ candidates. New ways to communicate: Rules are developing to govern the way that companies treat their candidates. Interestingly, the 2013 Candidate Experience Report found that candidates are positively predisposed towards the company they apply to, but that this affinity includes specific expectations about how they will be treated. Applicants expect regular communication and feedback, reasonable assessments and overall good user experience. Successful recruiters are thinking more and more like marketers here. Creating a 2-way dialogue is the basis of forming a strong candidate relationship. ‘Social recruiting’ may be one of the most popular buzzwords in recruitment, but social networks are a cost-effective way to marketing a brand and engage with passive candidates, particularly young candidates, many of whom aren’t regular users of job boards and LinkedIn. Why is social media so important? It may only account for 3% of hires but it lets companies extend the range of possible interactions with applicants, it gives candidates a voice in the proceedings and gives employers a chance guide those interested back to their careers page. Early engagement with candidates also lets companies create an effective hiring pipeline, allowing them to monitor candidates from the pre-application phase onwards and manage the communication process. Social recruiting is here to stay and is especially important when it comes to hiring from the millennial generation something we will explore in more detail later in the series. Yet it is just one part of the new paradigm facing recruiters the need to engage and interact with the best talent, before, during and after the application.

Does Resume Writing Really Works?

Does Resume Writing Really Works?Does resume writing really work? This is a common question asked by prospective job seekers. In order to answer this question, it's important to understand that resume writing is not just about filling in a few blanks with colorful language and inspirational phrases.Before you go out and search for a particular job you want, you should make sure your skills are up to par. If you don't have the proper experience or education needed for a certain position, you won't be hired. By providing yourself with the most comprehensive resume possible, you can show all of the necessary qualifications for the position. This can help to land you a job.There are so many resume formats available today. What exactly is your resume anyway? Your resume is just like an outline to your life. It should provide a clear description of your personality, career goals, and accomplishments. Because your resume is a reflection of who you are, it should be formatted the way you wou ld want it to appear on paper.By answering the question 'does resume writing really work,' we mean you should think about what kind of person you are and write a resume that best reflects who you are. If you're outgoing and have a creative side, you might consider using bold colors or layouts with a lot of white space. If you are a neat freak, you might choose a neat black and white layout. If you're shy, you might want to keep things simple and highlight your personal strengths and weaknesses. Since you are the one presenting yourself to a potential employer, you should consider the impression you want to make.For the most part, if you choose the format that is the easiest to read, it will be easier to read when they are typed up and read over. Make sure that it contains the information required for the job. When writing a resume, make sure to include the qualifications you have acquired while in school or through experience, along with any awards or recognition you may have receiv ed.Along with the important details listed on your resume, be sure to emphasize any experiences or skills that are unique to you. Be sure to use all caps and italics where it is appropriate. Include any experience that you have had outside of your current position. If you worked in a variety of positions, your resume should be able to represent all of them. Keep in mind that while your current position is a major part of your resume, it shouldn't be the only thing included.Resume formats and words are not the only tools you will need. Besides, you might need to consider what type of work you have. If you have different types of experience, you will need to be able to write about that experience as well. Be sure to mention any training or professional affiliations you may have. By including these items, you will be able to provide the necessary information to show how professional you are.An effective resume can help you land the job you want, so make sure to take the time to make yo urs the way you want it to look. If you take the time to be creative and write according to the format that you prefer, you can improve your chances of landing the job you want. By putting some time into making your resume, you can be sure to land the job you have always wanted.

Career and Personal Branding Advice From Male Celebrities - Personal Branding Blog - Stand Out In Your Career

Career and Personal Branding Advice From Male Celebrities - Personal Branding Blog - Stand Out In Your Career You’re fed up with the job market right now or you’re feeling stuck in your career, with nowhere to go, and you’re out of people to complain to. If so, then you’re probably watching your favorite show on TV, or browsing Hulu.com because you’re too cheap to purchase cable. Either way, you watch, listen, and hear about celebrities all the time. Most of the time, you probably don’t care what they have to say, but there are a lot of career and branding lessons that you can learn from them. Aside from reality TV stars, people aren’t just famous because they’re famous. They achieve success because they have goals, and figure out the best way to reach them, throughout the course of their lives. Here are five branding and career lessons that you can learn from celebrities that you’ve heard of one way or another. Ryan Seacrest â€" work your tail off Love him or hate him, Ryan Seacrest is one of the hardest working guys in the entertainment business.  When he’s not spending hours putting on hair gel, and flossing his teeth, he’s either hosting E! News TV, American Idol, or one of his syndicated radio show’s interviewing Kim Kardashion, Justin Bieber or one of the Twilight stars. After watching the Oprah segment on his work schedule, you can see the stress, sweat and determination Ryan has for following his dreams. When it comes to your career, you need to be ambitious, bold, and work extremely hard to get what you want. My college roommate used to always tell me “you get out what you put in.” He was referred to the results that you get from hard work. If you leave the office at 3:00 pm every day, then you’re cheating both yourself and your employer. By putting in those additional hours, even if you have to work on a weekend, you will be able to achieve more and have a brighter future. Donald Trump â€" put your name on everything When he’s not telling you to think like a champion or that he has a new property in New York City, Donald Trump is leading a massive empire across the world. He reminds you of his personal brand through his NBC reality TV show “The Apprentice,” as well as his hotels, casinos, skating rinks, golf courses, books, and even his Trump branded steaks. Trump puts his name everywhere, and therefore more people know about him, his family, and his connection with luxury products. You need to make sure your name gets out there in the same regard. Whether it’s your Twitter profile, your Facebook page, your business cards, your resume, or a presentation you working on at work, your name should be everywhere. This creates a consistency that will remind people of who you are, and what value you can contribute. Johnny Depp â€" dress for success If you haven’t heard the name Johnny Depp then you must not have watched his blockbuster movies, including the Pirates of the Caribbean series, and his recent Alice in Wonderland remake. Depp doesn’t just get attention from the ladies and press because of his acting skills though. He’s one of the most stylish guys on the planet, or at least that’s what GQ says. He wears grungy clothes, wears a variety of accessories, has long hair, and he switches his attire based on if he’s going to an award show, posing for a magazine, or is just casually walking around LA. We can all take a lesson on how Depp dresses for success. You should have your own unique style, which means don’t copy everyone else. Dressing the part is important too. Before going on a job interview or starting your first day of work, make sure you dress appropriately based on the corporate culture. For instance, if it’s a small marketing firm or startup company, everyone might be wearing jeans. On the other hand, if you’re applying for a sales position at a Fortune 500 conglomerate, you better wear a suit. Dressing the part is about choosing the career that best suits what you want to wear. Michael Jordan â€" be the best at what you do If you asked ten people who the best basketball player of all time was, many would say Michael Jordan. At least the NBA acknowledges him of it! “Air” Jordan won five MVP awards, ten All-NBA First Team designations, and holds the record for the highest career regular-seasons scoring average of 30.12 points per game. I bet one of your friends is walking around his one of Jordan’s signature shoes, shirts, or even a basketball. Jordan was the best at basketball, and you can be the best at what you do too. Decide what industry you want to go into, and in what field you can be the top expert in. Then learn, practice, and acquire new skills, so that you become more in-demand, have a higher salary, and can achieve a greater level of success. Michael Jordan didn’t become the king of the court overnight. He had the desire to be a champion, the commitment to lead his team, and the persistence to stay up all night shooting, dribbling, and honing his skills. Simon Cowell â€" authenticity rules “If your lifeguard duties were as good as your singing, a lot of people would be drowning,” states Simon Cowell to one of the contestants on American Idol. Every time Simon Cowell makes fun of a contestant on American Idol, we get angry, but in the back of our minds we agree with him. Simon is a music executive, television producer, successful entrepreneur, known from the UK to the US and back. He’s been the judge on a variety of hit shows, including Britain’s Got Talent and Idol. Simon reminds all of us to be authentic and use our first amendment right to free speech. I see a lot of people who are lost in their careers, and aren’t true to their inner talents. You should let the world know what makes you special! Speak your mind and don’t be a phony because people connect with genuine and honest people, instead of “yes men.” In review To be successful, take Seacrest’s work ethic, Trump’s branding, Johnny Depp’s stylish wardrobe, Jordan’s authority, and Cowell’s honesty and mix them together. Of course, you aren’t a celebrity, at least not one that commands as much attention as these industry titans. You can’t afraid to be yourself and you certainly can’t be lazy if you want to have a successful career. And who knows, someday you might get your own TV show!

Be a Weed

Be a Weed I recently attended a national conference and had the great pleasure of hear Victor Hwang speak. He’s CEO and  co-founder  of T2 Venture Creation, a Silicon Valley firm that builds startup companies and designs the ecosystems that foster entrepreneurial innovation.  He’s also the author or co-author of several books, including The Rainforest: The Secret to Building the Next Silicon Valley. He writes about what makes Silicon Valley what it is â€" not a place, but rather a state of mind.   The good news, Hwang tells us, is that states of mind are free; you can create one in the company where you work. Hwang uses the metaphor of the rainforest to talk about innovation and creativity, and he starts by comparing it to the plantation, where crops are raised like a business.   On the plantation, you plant useful crops in large scale for harvest and consumption â€" and profit. Like a business, you have to be able to predict outcomes and control everything that happens. If a weed sprouts up, your mission is clear: pluck it or kill it. There is no room for weeds in the midst of your crop. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'mlhd1wVWQNFUZXZjucwSWA',sig:'GHFV84Bd9PWKrp-saJcZfo9Gt8Pv5gWZwOSebL4HW9c=',w:'508px',h:'339px',items:'544531001',caption: false ,tld:'com',is360: false })}); Now let’s switch to the rainforest, which the dictionary defines as “a luxuriant, dense forest rich in biodiversity.” Can you point out the weeds in a rainforest? Frankly, it’s all weeds. You can’t predict what will grow or how high it will grow in the rainforest â€" and no one is trying. Plantations are neat and precise, with clear lines of ownership and management; rainforests are chaotic, and no one is in charge. Great innovation seldom comes out of a business structured like a plantation; it’s hard to get creative ideas past the rules, policies, structure and management. Creativity thrives in chaos, where no one knows the outcomes in advance and where they’re open to anything that might happen. If you’re trying to push yourself or your company into a more creative space, here are some guiding rules of the rainforest (and the weeds who grow there.) Break rules and dream â€" don’t be limited by what you know, what you think is possible, or what you can afford. Open doors and listen take ideas from everyone and everywhere they appear; don’t discount a source of inspiration that might be unconventional or unrelated to your core business. Trust first â€" act as though you already have a relationship with this new partner, vendor or customer. Trusting may occasionally cause you to be cheated or hurt, but most of the time, it will open new possibilities and create deep and lasting connections. Seek fairness, not advantage â€" how could you structure a deal or employment so that both parties have equal potential and equal status? What might happen if you made concessions to build trust? Experiment and iterate together â€" accept that your first draft won’t be perfect. Ask your customers what they liked and didn’t like, and then make changes based on their input. Err, fail, persist â€" Turn failure into a learning tool. Show others that making mistakes is not the end of the world. Be curious about what did happen instead of being ashamed of what didn’t happen. Pay it forward â€" give back some of what you learn and what you earn. Help others who are following behind you â€" even if they may become your competitors someday. Success isn’t a zero-sum game; every person who enters the market has the potential to expand the market. How did you â€" or your company â€" score? Don’t feel bad if you feel more like a farmer than a weed; we need farmers, too.  Hwang says that every product or service has to move from the rainforest to the plantation to grow and serve its markets. Your iPhone 6 may have been conceived and designed in the rainforest, but it’s produced with mechanical precision on the plantation. Victor Hwang smiles when he says that you don’t want iPhone production line workers getting creative â€" you want to get what you expect when you open the box. You can’t grow a rainforest overnight; that doesn’t happen in nature either. But you can hire, help and stop hassling the weeds you know. Let them experiment, even if it means failing occasionally. Be open to outcomes you can’t control or predict. Scott Adams, creator of Dilbert, put it best: “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

How to Specifically Name Writing Skills on Resume

How to Specifically Name Writing Skills on ResumeSome people think that mentioning writing skills on resume is too modest. They try to avoid mentioning it. They think that it is embarrassing to mention it since it includes an activity that they have mastered well. However, there are some things that you need to do in order to mention it in your resume.You should always write your resume. Do not hesitate in writing your resume. Once you have written your resume, do not be afraid to change the subject or paragraph on which you are writing. Try to put it in a different category. When you are writing your resume, you can add some parts on which you are writing the details about the writing skills.The first thing that you need to do when you want to know how to mention writing skills on resume is to write about your experience in writing. Describe your writing work to your employer. You can even provide information about some of your writing experiences. Moreover, do not forget to write d own your writing success stories.When you want to know how to mention writing skills on resume, you need to discuss some of your accomplishments during job interview. Show some of your accomplishments that you have gained. Be sure to include the work that you have done in this area.People always love to talk about their skills. Do not be shy and talk about it. Even if you did not complete any specific writing task, you can share your own writing skills. Do not be shy if you are trying to write about writing tasks. Since you are being asked to write on resume, you might as well start sharing some of your skills.Do not forget to mention the skills that you used in writing the resume. Write about the skills that you have used in reviewing the previous work. It is good to show your achievements in reviewing previous work. However, this does not mean that you should mention your failures in reviewing the previous work.You can also mention the skills that you acquired in learning a new la nguage or writing style. However, the list of skills cannot exceed six. You cannot include everything. For example, if you are required to edit documents, then you cannot include writing skills in the skill part of the resume. It would be like having a college diploma in computer programming, but not a college diploma in accounting.Finally, you need to list the skills that you have learned on the job. This does not include the skills that you have learned from books or that you learned from other instructors. You can write about your writing skills on the job as long as you can prove that you learned it on the job.

Why You Should Use a Monster Resume Writing Service

Why You Should Use a Monster Resume Writing ServiceAnyone who has some experience using resume writing services will tell you that it is very easy to learn how to write a resume. You may even have written a resume on your own time. But if you are interested in using a resume writer to help you out, chances are you aren't exactly that skilled at writing a resume.That is why you should consider using a monster resume writing service instead. You can still go about the process of writing your own resume, but you can get the help of an expert in the field. A resume writer can take all of the different skills you have and put them into one resume.A monster resume writing service can give you more than just your resume writing. They can also give you a resume template that you can follow. In fact, many times they will even have samples of the types of resumes they have done for others.The advantage to using a monster resume writing service is that they usually only do one type of resume. T he first type is the traditional resume. These resumes are what most people think of when they think of the term resume. The main reason that this type of resume works well is because it shows that you have done your homework.A word resume can also include a bunch of information and be very lengthy. Even the good ones can be difficult to read, since they have so much text. A word resume is a lot easier to read, since there is only one letter per page.The best resume writers will take care of any formatting for you. They will turn your resume into a one page resume and then turn it into a two page resume. That way you won't have to worry about getting formatting wrong or losing important information.If you have a lot of information to put on your resume, a resume writer can help you as well. They will format your resume into a master document and then have it sent to the employer for approval. If the employer approves the master document, then you will be considered for the job.Resum e writing is a skill that should be learned over time. If you are able to hire a resume writer, you won't have to spend all day trying to figure out how to do it. It can be a huge help.

100! Thanks!

100! Thanks! This is post number 100!   I need to thank the many people who inspire and motivate me. I look forward to 100 more posts and readers! Mike Lally, for the gentle nudge to start blogging. Pop, for being my first and best fan. Amy Jane, for your wonderful visual eye and suggestions. Deidre, for believing there is something to all this stuff I write. Rita Carey, because of your experience and mentor-ship. Karen and Larry, for being wonderful supporters and providing great ideas for improvement. Rosa Smith-Montanaro for her friendship and entrepreneurial spirit Pat, for keeping me in line and sharing your knowledge of trivia. Craig Watkins and Graeme Roberts of iWrite Marketing who have shown me the value of networking and thinking outside of the box All my friends who read this stuff! Jason Alba, Dan Schawbel, Seth Godin, Miriam Salpeter and the other bloggers out there who provide thought provoking content. Carol White Llewellyn, for her blog knowledge and writing expertise Thank you to the thousands of job seekers who attend my workshops and provide inspiration for my posts. I am having such fun with this.   It is another way I can reach out and help provide resources and information to people. I look forward to helping others.   Please help me by: Sharing links to my posts with people you know Commenting on posts the hit a nerve or strike a chord Providing suggestions or request a topic Thanks!

Tough (Question) Tuesday Installment 29

Tough (Question) Tuesday Installment 29 Celebrate Small Successes from things we forget Think of that goal that you recently accomplished. Even if it was a baby goal, or a baby step to a bigger goal, give yourself permission to think about it now. Sit with it a while. Explore how you got there and all the hard work you put into accomplishing that goal or making that step. Revel in it. Now ask yourself: What are you going to do to celebrate? Ill start off the answers in the comments section, but then its your turn! You can read all of the Tough (Question) Tuesday installments here.